![]() ![]() Therefore, the traditional PBL should be modified to address the physical and temporal restrictions in this cohort. ![]() Considering the geographic and time dispersion of students, traditional PBL among hematological postgraduates is difficult to conduct. Generally, PBL students must get together in the classroom to discuss and share opinions. However, we must also admit that traditional PBL has its limitations. Mindaugas and colleagues found that PBL may be an effective approach for postgraduates because the PBL learning process is more demanding and self-directed, which facilitates independent and creative thinking. PBL can not only cultivate postgraduates’ leadership, teamwork, communication, and problem-solving abilities, which are useful for lifelong learning, but also facilitate postgraduates to become responsible for their own learning. Recently, PBL has become the subject of considerable interest in postgraduate education. As an established approach, PBL has been reported to be suitable for use in graduate entry medical schools. PBL is a student-centered instructional method wherein students define their own learning objectives from clinically based problems. The traditional pedagogy, which is teacher centered, class oriented, and examination driven, places students in a passive state of “reception”. Problem-based learning (PBL) may be one of the best methods for teaching hematology postgraduates. The choice of appropriate teaching methods is also important. All of these characteristics make hematology a difficult subject to learn, and students need to change their role from passive to active. For example, the diagnosis of leukemia, a serious disease in the hematological system, requires a number of laboratory examinations, including blood, bone marrow, immunity, molecular, and genetic analyses, which makes it difficult for students to master knowledge on blood diseases. Both the diagnosis and treatment of hematological diseases are complex. The clinical manifestations of patients with hematological diseases are often serious and progress rapidly. Hematology is a branch of medicine that explores the diagnosis, treatment, and prevention of diseases related to blood. Today, with the continuous advancement of teaching reforms in China, the number of medical students enrolled in postgraduate degrees is increasing, especially in hematology. Estos resultados confirman la opinión de algunos investigadores que sugieren no centrar las estrategias de comunicación de marcas, dirigidas al segmento de adolescentes en redes sociales online, en proveer información acerca de las características del producto, sino en crear contenidos que permitan satisfacer las necesidades de entretenimiento de estos.Postgraduate education is an important way to expand the knowledge and skills of students. Los resultados del estudio reflejan que mientras que las gratificaciones referentes al entretenimiento ejercen una influencia positiva y significativa en el grado de interacción con las marcas, las gratificaciones vinculadas con la socialización y la búsqueda de información, por el contrario, no incrementan la interacción de los adolescentes chinos con las marcas en Qzone. Con este propósito, se llevan a cabo encuestas autoadministradas a 220 adolescentes usuarios de la red social Qzone en la ciudad de Shanghai. Basándose en la teoría de los usos y gratificaciones, el presente estudio analiza la influencia de las gratificaciones emocionales derivadas del uso de la red social Qzone en la interacción con las marcas por parte de los adolescentes chinos en esta plataforma online. ![]()
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